Search engine optimization is the process of enhancing your website ranking using a number of techniques that are meant to improve
your site's ability to be seen by the search engines. These methods include adding hyperlinks, altering keywords, making use of
Meta tags, optimizing your image tags, writing on your own website, etc.. Your SEO Journey Plan should contain the purpose of
which you're going to do all of this work, the techniques you intend to use, as well as the results you are hoping to get. It's
also wise to consider the time frame that you have allocated for this particular SEO work. There are many things that you may do
throughout your SEO Journey Plan, but so it's important to ascertain exactly what you want to get done over the duration of the
job. By way of example, you might just have to take good care of altering one page so as to complete your SEO Journey Plan. Or,
you may need to focus your search engine optimization efforts on improving the overall effectiveness of your entire site. It's
also wise to create Meta tags that reflect the keyword and make use of all the tools which are readily available to you. If you
can use one of the popular bots or software to perform the key word analysis you should use that tool. You should make sure you
include key words in the name of your website. By way of example, if you have decided to improve your ranking by altering some of
your articles, then you will have to set up an search engine optimization plan in order to ensure that the modifications you make
are the ideal ones. In addition, you'll also need to be certain you have researched the key words that will allow you to achieve
your objective. This will include keyword analysis, the rivalry for the key word, how often the keyword has been searched along
with other facets of that specific keyword. In addition to Meta tags you should also optimize your website and the pages of your
website. You also need to submit your website to each of the directories which were optimized with the right keywords. Including
changing all the HTML tags so they reflect the key words in an appropriate way. If your target market is a specific product then
it's possible to change the title and description of their site in order to reflect this product. Once you've got all the key
words which you need to research and the contest you will be fighting for that keyword you'll need to focus on, you'll have to
make the attempt to build your personal list. The very best approach to do this is by producing a spreadsheet that has the
keywords in column A and the competitor's in column B. You then need to rank yourself against every one of the keywords in order
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