Search engine optimization is the process of enhancing your website ranking by using a number of techniques that are supposed to
improve your site's ability to be viewed by the search engines. These methods include adding links, altering keywords, using Meta
tags, and optimizing your image tags, composing on your own website, etc.. Your SEO Journey Plan should include the purpose of
which you are going to be doing all this work, the methods you would like to use, as well as the results you're hoping to get.
It's also wise to think of the timeframe you have allotted for this search engine optimization work. There are numerous things
which you can do during your SEO Journey Plan, but so it's important to ascertain what you want to get done within the course of
the job. By way of example, you may only need to take care of changing one page so as to complete your SEO Journey Plan. Or, you
might have to concentrate your search engine optimization efforts on enhancing the overall effectiveness of your whole site. It's
also wise to create Meta tags that reflect the keyword and make use of all the tools which are readily available to you. If you
can use one of those favorite From 0 to 20k $ robots or software to perform the keyword analysis you should use that tool. You should make certain
that you include key words in the name of your site. By way of instance, if you have opted to improve your ranking by changing
some of your content, then you will need to set up an SEO plan in order to make certain the modifications you make are the ideal
ones. Additionally, you'll also need to be certain that you have researched the keywords that will allow you to achieve your goal.
This may include keyword analysis, the competition for the key word, how often the keyword is being searched and other facets of
that particular keyword. In addition to Meta tags it's also wise to optimize your site and the pages of your website. You also
need to submit your website to all of the directories which have been optimized with the right keywords and phrases. The next step
is to optimize your website with the key terms you researched. Including changing all the HTML tags so they reflect the keyword in
an appropriate way. If your target market is a particular product then it's possible to change the title and description of the
website in order to reflect that item. Once you have all the keywords which you will need to study and the competition you will be
fighting for that key word you will need to focus on, you will need to make the attempt to build your personal list. The best
approach to do this is by producing a dictionary with the keywords in column A and the competitor's in column B. You then need to
rank yourself against each of the keywords in order to see which ones would be the most relevant and which ones rank greater. So
you have decided to become a freelancer SEO expert. It might be rather simple to jump into this area without knowing the ropes but
that may cause you serious problem down the road. In fact, without a well thought out SEO Journey Plan you are setting yourself up
for failure.